Content Specialist

What you will do 

Co-creation and implementation of marketing strategy: 

• Active participation in planning and executing the marketing strategy for the Resabee and Axabee brands, with a particular emphasis on content marketing 

Content creation: 

• Developing and creating diverse forms of content, including articles, e-books, case studies, advertising copy (Google Ads, Facebook Ads), email marketing content, promotional materials content, social media posts, and content for corporate blogs and websites 
• Content editing and proofreading. Reviewing and editing content produced by other specialists and external authors to ensure high quality and brand communication consistency 

Marketing support: 

• Actively supporting the sales and marketing team in ongoing activities, including planning and executing marketing strategies for various brands in the company's portfolio, such as Resabee and Axabee 

Content promotion and collaboration: 

• Planning and executing promotional activities for content, both paid and organic 
• Establishing external collaborations, participating in conferences, and preparing press releases. Collaborating with the media on press release creation and sponsored articles 
• Brand communication on social media, especially LinkedIn and Facebook, and building relationships with audiences 

• Interest in and confirmed experience in content marketing for the technology industry 
• Ability to create diverse forms of content: written, visual, and multimedia 
• Text editing and proofreading skills 
• Basic knowledge of tools for creating and promoting online content (e.g., HubSpot, Google Analytics, Facebook Ads) 
• Ability to work in a team and organizational skills 
• Openness to learning and professional development in a dynamically changing environment 
• Very good command of spoken and written English