E-commerce mobile app for travel industry
about the project
The main goals for the travel agency were to build a path of loyalty for existing and new customers, reduce online advertising costs and automate direct communication. In turn, the travel agency's customers have quick access to search for offers, bookings (including travel documents such as airline tickets), instant payments, and the use of additional services. During the trip, the application acts as a personal travel assistant, which helps to contact the tour representative, informs about the trip schedule and additional attractions in the destination. To achieve these goals, Itaka decided to create a mobile application that, at the same time, will bring benefits to the travel agency and the users themselves. The application is fully integrated with the website and reservation system.
technologies
iOS
Android
Swift
Android Framework
Android Jetpack
Kotlin
Android MVVM
Firebase
RxJava
industry
Travel
Services
UI/UX design
Mobile App Development
Quality Assurance
Let's see our results
170
k
active users per month
210
%
sales increased in 2022 compared to 2021
4,7
rating in Google Play
Key features of mobile
app for Itaka
Extended search options
The app is equipped with a wide range of filters to make it easier for customers to search for tours, including the type of vacation, hotel standard, departure point, and trip duration. Thanks to our proven designing processes, prototyping, A/B testing, and data-driven approach, we created the best possible UI/UX design that made the application fully intuitive and user-friendly.
Customer zone
The solution was comprehensive and enabled the tour operator’s customers to:
access all the travel documents (anytime, even without an Internet connection)
easily compare prices, facilities, hotel standards, and reviews via the offer comparison tool and post their reviews purchase additional services (parking spots, insurance, trips, car rental, flights)
contact the holiday representative online without the need to meet them in person
always stay updated with the most interesting offers and benefit from joining an attractive loyalty program.
Back office
Together with a user-friendly interface, we designed a fully functional and intuitive back-end layer of the solution including smooth:
customer and holiday data processing
search engines and filtering based on advanced algorithms
convenient booking system and safe payments in a variety of options
customer service-related features
travel deal rating system
synchronization with API, customer zone, and all the required platforms.
Access to the information offline
A significant part of the data in the app is accessible offline. Although some features require an Internet connection, users can still benefit from the most important features such as entering the customer zone or checking travel-related information without accessing Wi-Fi.
Results
01
increased sales of complimentary services, higher brand recognition and customer loyalty
02
staying ahead of competitors with the only app in Poland equipped with such full-wide customer service functionalities
03
improve communication between the customers and the agency representatives, making it easier for the company to pass through the pandemic period
04
all key functionalities are now gathered in one mobile app, including searching, filtering, rating and customer zone
05
excellent results: over 1 000 000 downloads and a 4.7 rating in Google Play and 4.4 in AppStore
06
boosted turnover - 210% sales increased in 2022 compared to 2021 and millions of satisfied users
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Next steps
After more than 5 years of successful cooperation with the client, we continue with improvements and further mobile android and iOS app development. As the next step, we’re going to equip the app with new functionalities, such as automated invoicing or expanding with the satellite brand launched on the Lithuanian market. Thanks to the app’s module architecture, it is possible to quickly integrate the solution with platforms and systems operating in every other country.
case studies
